Answering the 3 Whys in your Digital Marketing

Every marketing campaign has 3 question it must answer for the customer.  I’ve always referred to them as the 3 Whys.  1) Why This, 2) Why Me, and 3) Why Now.  Luckily, not every message has to address all three.  But every campaign should. “Why This” is pretty...

The Importance of Landing Pages

A question I get asked all the time is “What are these ‘landing pages’ that you keep referring to.”  I figured it was time to put the question to bed.  Or at least until I talk to someone who hasn’t read this yet. What is a Landing Page? Put simply, a “Landing Page”...

Ingredients of a “Good Website”

Nothing says “Thanksgiving” like a good website.  Wait, what?  For 364 days of the year, www.butterball.com is most likely a forgotten website.  But for 24 hours every year, its probably one of the most popular sites on the internet, at least in the US....

Is Google Going to Make Small Businesses Embrace Responsive Design

Small businesses need to embrace responsive design for their websites or some other methodology that allows them to field a full featured mobile friendly website that is easy to manage.  Hopefully by now I no longer have to explain why a mobile friendly website is...

Google is tweaking SEO to protect the user experience

Every day, Google makes little tweaks to the algorithms that control where your site appears in search results.  Most of these are minor tweaks that nobody really notices.  But every once in  while the tweaks are very notable.  Google is at it again and this time they...