MS Digital Solutions

Knowledgebase

If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.

MS Digital Solutions

Knowledgebase

If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.

Answering the 3 Whys in your Digital Marketing

Every marketing campaign has 3 question it must answer for the customer.  I’ve always referred to them as the 3 Whys.  1) Why This, 2) Why Me, and 3) Why Now.  Luckily, not every message has to address all three.  But every campaign should. “Why This” is pretty...

Ingredients of a “Good Website”

Nothing says "Thanksgiving" like a good website.  Wait, what?  For 364 days of the year, www.butterball.com is most likely a forgotten website.  But for 24 hours every year, its probably one of the most popular sites on the internet, at least in the US. Admit it, you,...

Is Google Going to Make Small Businesses Embrace Responsive Design

Small businesses need to embrace responsive design for their websites or some other methodology that allows them to field a full featured mobile friendly website that is easy to manage.  Hopefully by now I no longer have to explain why a mobile friendly website is...

Google is tweaking SEO to protect the user experience

Every day, Google makes little tweaks to the algorithms that control where your site appears in search results.  Most of these are minor tweaks that nobody really notices.  But every once in  while the tweaks are very notable.  Google is at it again and this time they...

4 Types of SEO and Reader Friendly Content

One of the questions I frequently get asked on SEO is "What kind of content can I create for my site that is both useful to readers and impactful on SEO?"  So I figured I'd lay out a couple easy examples of content that you can add to your site to meet these two...

Blacklisted – What to do if you find your site in “Google Jail”

Blacklisted Blacklisted!  The word strikes fear in to businesses and web professionals.  The last thing that a website or business that is dependent upon the internet wants to do is find themselves in "Google Jail".  Sometimes businesses or their marketing agents hope...

The Importance of Time Management to a Small Business

Time is the ultimate opportunity cost for small business.  We all joke that there "Only so many hours in a day."  But in reality it is the most finite of resources.  There are ways to acquire knowledge, skills, and even money. But there is no way to add more time....

In Contextual Advertising, context really does matter

We’ve all heard the adage that “Any Publicity is Good Publicity”.  But I can’t bring myself to accept that claim when it involves advertising and when the negative publicity is easily avoidable and wouldn’t impact the business plan of an ad campaign one iota. The...

The Right Tools for the Job!

To a craftsman, having the right tools to do a job is important. Sure, you might be able to use a hammer to put in a screw, but a screwdriver is much better at it. Part of doing any job is doing it as effectively and efficiently as possible. So using the right tool is...