Choosing the correct social media paths – LinkedIn

While Twitter is training us to think shorter, less complex thoughts and Facebook is attempting to become our conduit to our friends and all of the content on the internet; LinkedIn has carved its little niche out in the universe of Social Media as well. In the...

Are you looking at these 5 key stats?

A question that I frequently hear is “how do I know what stats I should pay attention to?”  The answer to this question is different for every business.  Your specific mix of social media, web, email, and other online technologies is most likely different...

The impact of directory sites on local SEO

Local SEO is increasingly important to small businesses.  Most small businesses have very well defined and finite areas of service.  So it is important that they appear in search results relevant to these markets. SEO is basically a giant spiderweb of relationship and...

The importance of Analytics

Every day, businesses create a ton of data across the internet.  Websites, marketing programs, and social media all create little “Data Silos” that represents details of that business and interactions with its customers and audience.  Taken in aggregate,...