The Importance of Time Management to a Small Business

Time is the ultimate opportunity cost for small business.  We all joke that there “Only so many hours in a day.”  But in reality it is the most finite of resources.  There are ways to acquire knowledge, skills, and even money. But there is no way to add...

In Contextual Advertising, context really does matter

We’ve all heard the adage that “Any Publicity is Good Publicity”.  But I can’t bring myself to accept that claim when it involves advertising and when the negative publicity is easily avoidable and wouldn’t impact the business plan of an ad campaign one iota. The...
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