Mar 29, 2016 | Uncategorized
I frequently find that businesses don’t always think through the content that they are posting to their social media accounts. I don’t mean that in a “What were you thinking!!!” kind of way. But more precisely in a “didn’t have a...Feb 29, 2016 | Uncategorized
Time is the ultimate opportunity cost for small business. We all joke that there “Only so many hours in a day.” But in reality it is the most finite of resources. There are ways to acquire knowledge, skills, and even money. But there is no way to add...Feb 22, 2016 | Uncategorized
We’ve all heard the adage that “Any Publicity is Good Publicity”. But I can’t bring myself to accept that claim when it involves advertising and when the negative publicity is easily avoidable and wouldn’t impact the business plan of an ad campaign one iota. The...Feb 19, 2016 | Seminar Series
Having the right tools makes any job easier. This is just as true of digital marketing as it is of carpentry. Work faster. Work more effectively. Do a better job. If you missed Thursday’s seminar, you missed a great discussion on digital marketing tools. We...