Do I Really Need to Backup my Website

The short version of the answer to this question is YES!  But there is a lot of variation to questions such as who should do it, how often, and where should I keep it. Why should I backup my website? Let’s start with the why.  A back-up is a recovery tool.  Just like...

Answering the 3 Whys in your Digital Marketing

Every marketing campaign has 3 question it must answer for the customer.  I’ve always referred to them as the 3 Whys.  1) Why This, 2) Why Me, and 3) Why Now.  Luckily, not every message has to address all three.  But every campaign should. “Why This” is pretty...

The Importance of Landing Pages

A question I get asked all the time is “What are these ‘landing pages’ that you keep referring to.”  I figured it was time to put the question to bed.  Or at least until I talk to someone who hasn’t read this yet. What is a Landing Page? Put simply, a “Landing Page”...
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