MS Digital Solutions
Site and Digital Footprint Audits!
Your Digital Footprint is more than just your website. It is every aspect of how your customers find you and interact with your brand online. What does yours say about your business?
Our Digital Footprint Analysis and our Site Audits all start and the same place. We take an in-depth look into the core of your digital footprint. Your website should play an important role in your business. But it's success in that role depends on many factors both on and off of your site.
Our site audits look at the most important aspects SEO and audience engagement. From server performance and site configuration to content and calls to action, we will look at the on-site factors that inluence your prospects and client's experience on your website.
Our Digital Footprint Analysis starts with a higher level site audit and moves on to how your audience find your site and interacts with your brand away from your site. This analysis will look at external factors such as reviews, citation, your Google and Bing business profiles, and even social media.
Starting the Site Audit or Digital Footprint Analysis
The first step in any Remediation Plan is figuring out where the site stands today. We use an Site Audit to look at performance, site content and structure. Then we get into the weeds and pull performance reports for the site that look far beyond just mobile friendliness. We look at advanced metrics on just how fast your site is loading and what factors are holding it back.
For the Digital Footprint Analysis, we will run additional reports which pull in information about off-site influences like citation and reviews.
The Reports
Our reporting process looks pulls together an unbelievable amount of details on all of the topics mentioned above. We use this to help understand why you show up where you are currently showing up in search engine results and why your site performs the way that it does. If you have configured your site for access with Google Search Console, we can use the results here to further dial in where you stand.
Each site audit produces a ton of information. When we review the results with you we will skim through the most important aspects that stand out. But if you want more details, they are always avaialble.
Recommendations
Each audit / Analysis comes with a series of potential next steps geared towards addressing the issues highlighted within the audit. We will attempt to provide you with an assessment of prioritization for these next steps as well as an indication of how much technical prowess is necessary for each step. This should allow you to decide what pieces you feel comfortable undertaking and which you would like us to handle for you.
The site audit and the Digital Footprint Analysis is an investment of $250 in your business. When you engage MS Digital Solutions to clean up and fix any problems that we discover, this cost is deducted from the remediation plan.