The impact of directory sites on local SEO

Local SEO is increasingly important to small businesses.  Most small businesses have very well defined and finite areas of service.  So it is important that they appear in search results relevant to these markets. SEO is basically a giant spiderweb of relationship and...

The importance of Analytics

Every day, businesses create a ton of data across the internet.  Websites, marketing programs, and social media all create little “Data Silos” that represents details of that business and interactions with its customers and audience.  Taken in aggregate,...

Are you in control of your digital identity?

The short answer is yes.  Intuitively, you know this to be the case.  But what is the real, practical impact on your business of these inaccuracies? If you have ever performed a search on practically any search engine for your business, you have probably seen a lot of...

Choosing the Correct Social Media Paths – Twitter

This is the second in a series of posts review various social media sites.  In this post I’ll be focusing on Twitter.  All you wanted to know about things that you didn’t know you wanted to know about in 140 characters or less. I’ve heard a lot of...

Choosing the Correct Social Media Paths – Facebook

I an earlier post, I discussed the importance of social media in the marketing mix.  I think most businesses are coming around to the fact that they need to do something more than simply build out a simple, static page.  But how do you figure out where you should...
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