The Importance of Time Management to a Small Business

Time is the ultimate opportunity cost for small business.  We all joke that there “Only so many hours in a day.”  But in reality it is the most finite of resources.  There are ways to acquire knowledge, skills, and even money. But there is no way to add...

In Contextual Advertising, context really does matter

We’ve all heard the adage that “Any Publicity is Good Publicity”.  But I can’t bring myself to accept that claim when it involves advertising and when the negative publicity is easily avoidable and wouldn’t impact the business plan of an ad campaign one iota. The...

The Right Tools for the Job!

To a craftsman, having the right tools to do a job is important. Sure, you might be able to use a hammer to put in a screw, but a screwdriver is much better at it. Part of doing any job is doing it as effectively and efficiently as possible. So using the right tool is...

Targeting your communications with Personas

At some point or another we have probably all been guilty of trying to get too much information in to some form of marketing communications or another. Whether it is an ad, blog post, social post, an email, or verbal communication – we just want to make sure we...