Not all SSL Certificates are created equal

With non-secure (no SSL – no HTTPS) websites in the spotlight right now as Google gets closer to rolling out update 68 to Google Chrome, I thought it was a good time to talk about the different options for SSL Certificates.  It shouldn’t come as a surprise...

Do I Really Need to Backup my Website

The short version of the answer to this question is YES!  But there is a lot of variation to questions such as who should do it, how often, and where should I keep it. Why should I backup my website? Let’s start with the why.  A back-up is a recovery tool.  Just like...

The Importance of Landing Pages

A question I get asked all the time is “What are these ‘landing pages’ that you keep referring to.”  I figured it was time to put the question to bed.  Or at least until I talk to someone who hasn’t read this yet. What is a Landing Page? Put simply, a “Landing Page”...
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