Search Engine Optimization

Build With a Purpose

Search Engine Optimization (SEO) shouldn't be an afterthought for a website.  But it's never to late to put the building blocks of a good SEO plan in to work on your site.

The key to helping your website be found in Search Engines is simply not making the search engines guess.  Present the information that the search engine is looking for in the places that it is looking for it.  Establish priorities for the content of your pages.  Communicate these priorities to the Search Engines. Use the content of your site to promote other content and make navigation and interaction with your content easy.

If you make the Search Engine guess, you will never like the outcome.

SEO Auditing

Every SEO project that isn't a new website build starts with an SEO Audit.  Think of it as placing the "You Are HERE!" button on the map of the internet.
01

SEO Planning

Once we know where your business is and what is driving those results the SEO Plan is what connects the dots between where you are and where you want to be.
02

SEO Remediation

Once an SEO Plan is in place and clear priorities exist for each page then it is time to go in and make sure that each page is putting its best foot forward.
03

SEO Next Steps

Cleaning up page structure and content will only get a page so far in the rankings.  After the initial work we can engage in a series of on-going strategies designed to improve or maintain rankings.
04

SEO Auditing

Every SEO project that isn't a new website build starts with an SEO Audit.  Think of it as placing the "You Are HERE!" button on the map of the internet.
01

SEO Planning

Once we know where your business is and what is driving those results the SEO Plan is what connects the dots between where you are and where you want to be.
02

SEO Remediation

Once an SEO Plan is in place and clear priorities exist for each page then it is time to go in and make sure that each page is putting its best foot forward.
03

SEO Next Steps

Cleaning up page structure and content will only get a page so far in the rankings.  After the initial work we can engage in a series of on-going strategies designed to improve or maintain rankings.
04

Page Structure

Websites don't rank for SEO, pages do.  That is why we look at every aspect of each page to make sure the priorities for that page are being communicated to search engines.

Content Plan

The old saying that "Content is King" has never been more true.  Meaningful, high quality content, including text, images, and video are essential to communicating with both customers and search engines alike.

Local SEO

Searches with local intent continues to grow and as mobile continues to grow it will only become more important. Be found when your customers are looking for your products and services near them.

The initial SEO Remediation process looks at a wide variety of factors that influence where a page may show up in the results.  The goal of remediation is to fix the structural issues that may be preventing the page from acheiving its optimal ranking.

After the initial remediation process, additional processes may be undertaken to continue to improve a pages ranking or respond to changes in position due to competition or changes to how search engines compute ranking.  These can include, but are not limited to, content strategies, link building campaigns, citation clean-up (for local SEO improvement), reputation campaigns, and more.

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