Email is still a strong marketing tool for engaging customers for businesses. In both B2B and B2C environments. The key is finding the right message and sending it at the right time. While there is still a place for the good old fashioned email newsletter, most businesses see better engagement from more targeted drip campaigns.
Successful email campaigns can be built around a number of website activities.
- Special access to content
- Follow up on purchases
- Abandoned cart notifications
- Event registrations/reminders
- Product interest emails
It’s not just email, many of these same triggers for email can be used to power a variety of other outreach methods.