Every day new sites are coming out with places for your customers to leave reviews and testimonials about your business. The reality is, there’s not much you can do about most of these sites.  The good news is most of these sites don’t gain a whole lot of attention or traction with people. But the search engines still see them so they can have a marginal impact on your search ranking.  But there are a handful of site with large, engaged audiences that you don’t want to ignore.

Reputation Monitoring

The most important thing that you can do to manage your reputation online is to monitor the internet for reviews and ratings left by your customer. There are several tools out there that you can use to accomplish this.  Once you know there is a review out there that you need to deal with, then you can put a reputation management strategy in to effect.  But if you never learn about it, how can you know to respond.

Getting Control of Reviews

Often the best thing that you can do when a bad review occurs is to simply bury it beneath a whole bunch of good review.  There are tools that allow you to engage your customers for reviews and help them place these review on the sites you want them on.  Put your reputation to work FOR you.  On your terms.