MS Digital Solutions

Knowledgebase

If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.

MS Digital Solutions

Knowledgebase

If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.

Blacklisted – What to do if you find your site in “Google Jail”

Blacklisted Blacklisted!  The word strikes fear in to businesses and web professionals.  The last thing that a website or business that is dependent upon the internet wants to do is find themselves in "Google Jail".  Sometimes businesses or their marketing agents hope...

The Importance of Time Management to a Small Business

Time is the ultimate opportunity cost for small business.  We all joke that there "Only so many hours in a day."  But in reality it is the most finite of resources.  There are ways to acquire knowledge, skills, and even money. But there is no way to add more time....

In Contextual Advertising, context really does matter

We’ve all heard the adage that “Any Publicity is Good Publicity”.  But I can’t bring myself to accept that claim when it involves advertising and when the negative publicity is easily avoidable and wouldn’t impact the business plan of an ad campaign one iota. The...

The Right Tools for the Job!

To a craftsman, having the right tools to do a job is important. Sure, you might be able to use a hammer to put in a screw, but a screwdriver is much better at it. Part of doing any job is doing it as effectively and efficiently as possible. So using the right tool is...

Targeting your communications with Personas

At some point or another we have probably all been guilty of trying to get too much information in to some form of marketing communications or another. Whether it is an ad, blog post, social post, an email, or verbal communication - we just want to make sure we get...

You’re Invited – Managing the Mix: Social Media

It's almost time for the November installment in the MS Digital Solutions seminar series - Managing the Mix: Social Media. Join MS Digital Solutions on Tuesday morning, November 17th at the Regus office in Cornelius. 19109 W Catawba Ave, Suite 200, Cornelius, NC -...

New Event – Measuring For Success Seminar

It's almost time for our second in the series of professional development seminars.  The November seminar is all about how to identify and utilize the important online stats for your business. The internet is very measureable.  There's a ton of information out there...

What are you doing on your content to improve your SEO?

While the search engines take a ton of different criteria into account when scoring the content on your site, the most important criteria related to your rank are still found on your pages.  Social Media posts, reviews, and directory listings all play a  part.  But...

Practical SEO for Businesses

This week's seminar on Practical SEO for Businesses went great.  I'd  like to give a special thanks to those that attended.  For those that were unable to attend, you missed a great session and lots of great discussion. The next seminar will be on the 3rd Tuesday in...

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