MS Digital Solutions
Knowledgebase
If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.
MS Digital Solutions
Knowledgebase
If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.
Not all SSL Certificates are created equal
With non-secure (no SSL - no HTTPS) websites in the spotlight right now as Google gets closer to rolling out update 68 to Google Chrome, I thought it was a good time to talk about the different options for SSL Certificates. It shouldn't come as a surprise that there...
Don’t Go It Alone – keeping up with all the new “rules” of website development
Once upon a time, the only acronyms that a website designer or developer need to know were things like HTML, CSS, PHP, SQL. The tools that they use to actually build a website. But now, website professionals have to be aware of a whole new set of acronyms and most...
How will Google Chrome’s upcoming changes impact how people see your website?
In one of life’s great ironies, change is a universal constant. The major tech companies out there that have subtle (and sometimes not so subtle influence over our businesses have really embraced this. No company has refined the art of influencing others to make...
I have a map on my site and I just got an email from Google saying I have to switch to a “Billing Account” what does this mean?
My phone has already started ringing with this question and a few emails have already come in. Yesterday, Google announced a change to how they will be handling the API accounts that provide maps on tons of sites across the internet. They have indicated that they are...
Do I Really Need to Backup my Website
The short version of the answer to this question is YES! But there is a lot of variation to questions such as who should do it, how often, and where should I keep it. Why should I backup my website? Let’s start with the why. A back-up is a recovery tool. Just like...
Answering the 3 Whys in your Digital Marketing
Every marketing campaign has 3 question it must answer for the customer. I’ve always referred to them as the 3 Whys. 1) Why This, 2) Why Me, and 3) Why Now. Luckily, not every message has to address all three. But every campaign should. “Why This” is pretty...
The Importance of Landing Pages
A question I get asked all the time is “What are these ‘landing pages’ that you keep referring to.” I figured it was time to put the question to bed. Or at least until I talk to someone who hasn’t read this yet. What is a Landing Page? Put simply, a “Landing Page”...
Ingredients of a “Good Website”
Nothing says "Thanksgiving" like a good website. Wait, what? For 364 days of the year, www.butterball.com is most likely a forgotten website. But for 24 hours every year, its probably one of the most popular sites on the internet, at least in the US. Admit it, you,...
Is Google Going to Make Small Businesses Embrace Responsive Design
Small businesses need to embrace responsive design for their websites or some other methodology that allows them to field a full featured mobile friendly website that is easy to manage. Hopefully by now I no longer have to explain why a mobile friendly website is...
Google is tweaking SEO to protect the user experience
Every day, Google makes little tweaks to the algorithms that control where your site appears in search results. Most of these are minor tweaks that nobody really notices. But every once in while the tweaks are very notable. Google is at it again and this time they...
4 Types of SEO and Reader Friendly Content
One of the questions I frequently get asked on SEO is "What kind of content can I create for my site that is both useful to readers and impactful on SEO?" So I figured I'd lay out a couple easy examples of content that you can add to your site to meet these two...
The Importance of Reviews and Reputation for the small business
We have all seen the growth of the number of sites that give their readers the ability to rate and comment on businesses. But these sites don't just have an impact on your customers purchasing decisions. These reviews impact your local SEO too. Managing and...