MS Digital Solutions

Knowledgebase

If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.

MS Digital Solutions

Knowledgebase

If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.

Choosing the correct social media paths – LinkedIn

While Twitter is training us to think shorter, less complex thoughts and Facebook is attempting to become our conduit to our friends and all of the content on the internet; LinkedIn has carved its little niche out in the universe of Social Media as well. In the...

Are you looking at these 5 key stats?

A question that I frequently hear is "how do I know what stats I should pay attention to?"  The answer to this question is different for every business.  Your specific mix of social media, web, email, and other online technologies is most likely different from any...

The impact of directory sites on local SEO

Local SEO is increasingly important to small businesses.  Most small businesses have very well defined and finite areas of service.  So it is important that they appear in search results relevant to these markets. SEO is basically a giant spiderweb of relationship and...

The importance of Analytics

Every day, businesses create a ton of data across the internet.  Websites, marketing programs, and social media all create little "Data Silos" that represents details of that business and interactions with its customers and audience.  Taken in aggregate, this...

Are you in control of your digital identity?

The short answer is yes.  Intuitively, you know this to be the case.  But what is the real, practical impact on your business of these inaccuracies? If you have ever performed a search on practically any search engine for your business, you have probably seen a lot of...

Choosing the Correct Social Media Paths – Twitter

This is the second in a series of posts review various social media sites.  In this post I'll be focusing on Twitter.  All you wanted to know about things that you didn't know you wanted to know about in 140 characters or less. I've heard a lot of mixed reviews of...

Choosing the Correct Social Media Paths – Facebook

I an earlier post, I discussed the importance of social media in the marketing mix.  I think most businesses are coming around to the fact that they need to do something more than simply build out a simple, static page.  But how do you figure out where you should...

Is Social Media Right for Your Business?

In most cases the short answer to this question is yes.  While there are a lot of cute kittens, selfies, and other less professional content out there, that shouldn't be the deciding factor.  The key is to recognize the separation between personal and professional and...

Is your website mobile friendly?

As a follow up to my post from last week on Google's recent changes, "Do you need a mobile presence", I figured I would help you figure out if your site is mobile friendly.  Google has put together a handy little tool - its Mobile Friendly Test which can be found on...

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