MS Digital Solutions
Knowledgebase
If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.
MS Digital Solutions
Knowledgebase
If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.
4 Types of SEO and Reader Friendly Content
One of the questions I frequently get asked on SEO is "What kind of content can I create for my site that is both useful to readers and impactful on SEO?" So I figured I'd lay out a couple easy examples of content that you can add to your site to meet these two...
The Importance of Reviews and Reputation for the small business
We have all seen the growth of the number of sites that give their readers the ability to rate and comment on businesses. But these sites don't just have an impact on your customers purchasing decisions. These reviews impact your local SEO too. Managing and...
Blacklisted – What to do if you find your site in “Google Jail”
Blacklisted Blacklisted! The word strikes fear in to businesses and web professionals. The last thing that a website or business that is dependent upon the internet wants to do is find themselves in "Google Jail". Sometimes businesses or their marketing agents hope...
Content Choices for Social Media – what color is that dress anyway?
I frequently find that businesses don't always think through the content that they are posting to their social media accounts. I don't mean that in a "What were you thinking!!!" kind of way. But more precisely in a "didn't have a plan" kind of way. Businesses that...
The Importance of Time Management to a Small Business
Time is the ultimate opportunity cost for small business. We all joke that there "Only so many hours in a day." But in reality it is the most finite of resources. There are ways to acquire knowledge, skills, and even money. But there is no way to add more time....
In Contextual Advertising, context really does matter
We’ve all heard the adage that “Any Publicity is Good Publicity”. But I can’t bring myself to accept that claim when it involves advertising and when the negative publicity is easily avoidable and wouldn’t impact the business plan of an ad campaign one iota. The...
Seminar Follow-up – The Importance of Having the Right Tools
Having the right tools makes any job easier. This is just as true of digital marketing as it is of carpentry. Work faster. Work more effectively. Do a better job. If you missed Thursday's seminar, you missed a great discussion on digital marketing tools. We...
The Right Tools for the Job!
To a craftsman, having the right tools to do a job is important. Sure, you might be able to use a hammer to put in a screw, but a screwdriver is much better at it. Part of doing any job is doing it as effectively and efficiently as possible. So using the right tool is...
Targeting your communications with Personas
At some point or another we have probably all been guilty of trying to get too much information in to some form of marketing communications or another. Whether it is an ad, blog post, social post, an email, or verbal communication - we just want to make sure we get...
Take Control of Your Business’ Online Identity
Every day, there is more information on the internet about your business. Your business' online identity is being built every day. But it’s not all on your business’ website. Reviews, social media posts, comments, news stories, listing data, photos, testimonials and...
You’re Invited – Managing the Mix: Social Media
It's almost time for the November installment in the MS Digital Solutions seminar series - Managing the Mix: Social Media. Join MS Digital Solutions on Tuesday morning, November 17th at the Regus office in Cornelius. 19109 W Catawba Ave, Suite 200, Cornelius, NC -...
New Event – Measuring For Success Seminar
It's almost time for our second in the series of professional development seminars. The November seminar is all about how to identify and utilize the important online stats for your business. The internet is very measureable. There's a ton of information out there...