MS Digital Solutions
Knowledgebase
If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.
MS Digital Solutions
Knowledgebase
If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.
What are you doing on your content to improve your SEO?
While the search engines take a ton of different criteria into account when scoring the content on your site, the most important criteria related to your rank are still found on your pages. Social Media posts, reviews, and directory listings all play a part. But...
Practical SEO for Businesses
This week's seminar on Practical SEO for Businesses went great. I'd like to give a special thanks to those that attended. For those that were unable to attend, you missed a great session and lots of great discussion. The next seminar will be on the 3rd Tuesday in...
Announcing our first event! – Practical SEO for Business Leaders
MS Digital Solutions is proud to announce the first in a series of monthly seminars aimed at helping educate business leaders in the basics of digital marketing. The first session will be Practical SEO for Business Leaders. I will start by walking through the...
Choosing the correct social media paths – LinkedIn
While Twitter is training us to think shorter, less complex thoughts and Facebook is attempting to become our conduit to our friends and all of the content on the internet; LinkedIn has carved its little niche out in the universe of Social Media as well. In the...
Are you looking at these 5 key stats?
A question that I frequently hear is "how do I know what stats I should pay attention to?" The answer to this question is different for every business. Your specific mix of social media, web, email, and other online technologies is most likely different from any...
The impact of directory sites on local SEO
Local SEO is increasingly important to small businesses. Most small businesses have very well defined and finite areas of service. So it is important that they appear in search results relevant to these markets. SEO is basically a giant spiderweb of relationship and...
The importance of Analytics
Every day, businesses create a ton of data across the internet. Websites, marketing programs, and social media all create little "Data Silos" that represents details of that business and interactions with its customers and audience. Taken in aggregate, this...
More information about internet trends than you could ever use
Every year the folks at KPCB produce their Internet Trends report. One that many in the industry consider to be the leading report on the state of internet, social media, and all digital marketing topics. I'm including the report here in its full 196 slide glory for...
Are you in control of your digital identity?
The short answer is yes. Intuitively, you know this to be the case. But what is the real, practical impact on your business of these inaccuracies? If you have ever performed a search on practically any search engine for your business, you have probably seen a lot of...
Choosing the Correct Social Media Paths – Twitter
This is the second in a series of posts review various social media sites. In this post I'll be focusing on Twitter. All you wanted to know about things that you didn't know you wanted to know about in 140 characters or less. I've heard a lot of mixed reviews of...
Choosing the Correct Social Media Paths – Facebook
I an earlier post, I discussed the importance of social media in the marketing mix. I think most businesses are coming around to the fact that they need to do something more than simply build out a simple, static page. But how do you figure out where you should...
Email Campaign Goals and Message Formats – the Balancing Act
Digital marketing is a lot like a circus. This is an analogy you will see me use frequently. The primary mediums such as primary websites, social media, and email are a lot like the multiple rings under the tent. Its where most of the action goes on. There are all...