MS Digital Solutions
Knowledgebase
If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.
MS Digital Solutions
Knowledgebase
If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.
Should You Update WordPress Plugins Right Away?
No — you should not update WordPress plugins the moment a new version drops. A deliberate, scheduled update process with pre- and post-update visual comparisons and backups protects your site far better than rushing every release. At MS Digital Solutions, we update…
llms.txt: What Business Owners Need to Know
An llms.txt file is a plain-text file placed in the root of your website that tells AI language models — like ChatGPT, Perplexity, and Gemini — what your site is about, what content matters most, and how to find it. Think of it as a short briefing document written…
How to Write AI Prompts That Help Your Blog Content Rank
A lot of business owners are using AI to write blog content — and getting mediocre results. The posts sound generic. They don’t reflect the actual business. And they don’t rank. The fix isn’t a better AI tool. It’s a better prompt. The Problem…
How to Update WooCommerce Tax Tables for Mecklenburg County Changes
With changes coming to Mecklenburg County’s tax tables on July 1st, many local businesses are reaching out for help updating their WooCommerce tax settings. We’ve already been contacted by several businesses asking for assistance, so we thought we’d…
Top 10 Reasons to Offload your Website Support and Maintenance to a Professional
Professional website support and maintenance saves business owners 10-15 hours per week while reducing security risks by up to 95%. Most businesses that handle website tasks internally spend $200-500 monthly on tools and fixes that a professional service provides for…
Website Roles: Support, Training, & HR Functions That Work 24/7
Congratulations, you are putting your website on your payroll. What is your new employee’s job title? Your website can handle support requests, train new employees, and manage HR functions 24 hours a day without breaks, sick days, or vacation time. These backend…
What to Do When You Lose the Employee Who Managed Your Website
When a company loses the employee responsible for maintaining their website, the best solution is to partner with a professional web support service that can immediately take over daily operations, performance and security monitoring, and handle content updates. This…
Website Roles: The Operations & Technical Team
Congratulations, you just put your website on your payroll. What is your new employee’s title? Your website can serve as an entire operations and technical team, working behind the scenes to keep your business running smoothly. While your front office team…
Website Roles: The Sales & Marketing Team
Congratulations, you’ve just put your website on the payroll. What’s your new employee’s title? If you answered “Sales” you’re not quite thinking big enough. A well-designed website doesn’t just sit there looking pretty. It…
Website Roles: Front Office / Customer Experience
Congratulations, you’ve just put your website on the payroll. What’s your new employee’s title? If your website is working properly, it should serve as your front office team — greeting customers, scheduling appointments, and answering questions…
CRMs for Small Businesses Compared: Go High Level vs Top 4 Competitors
Go High Level stands out as a comprehensive all-in-one CRM platform that can replace 5-10 separate software subscriptions for small businesses, while competitors like HubSpot, Salesforce, Pipedrive, and ActiveCampaign typically require multiple integrations to achieve…
Making the Case for Outsourcing Website Maintenance and Support
Small businesses that outsource website maintenance save an average of 15-20 hours per month while reducing website downtime by 80%. For most businesses, the monthly cost of professional website support is less than what they spend on inefficient internal management,…