MS Digital Solutions

Knowledgebase

If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.

MS Digital Solutions

Knowledgebase

If you are looking for a little information on digital marketing, whether it be how to use certain tools or how the changes in search engine algorithms will impact your marketing plan, you’ve come to the right place.

My Thoughts on the New and “Improved” WordPress 5.0

I'll admit, I've got mixed feeling on Gutenberg.  So far, from a technical standpoint, the sites I've migrated over to 5.0 or worked with that had 5.0 forced on them by their hosting environment have for the most part been pretty painless.  For sites that are up to...

How to Use Search Engines Like a Pro

Google has a done a great job in training us that if we don't see the results we want on the first page that we were the ones that were wrong.  Face it, when you don't find the result you want fast, what do you do, you change your search terms. Here's a couple tricks...

Not all SSL Certificates are created equal

With non-secure (no SSL - no HTTPS) websites in the spotlight right now as Google gets closer to rolling out update 68 to Google Chrome, I thought it was a good time to talk about the different options for SSL Certificates.  It shouldn't come as a surprise that there...

Do I Really Need to Backup my Website

The short version of the answer to this question is YES!  But there is a lot of variation to questions such as who should do it, how often, and where should I keep it. Why should I backup my website? Let’s start with the why.  A back-up is a recovery tool.  Just like...

Answering the 3 Whys in your Digital Marketing

Every marketing campaign has 3 question it must answer for the customer.  I’ve always referred to them as the 3 Whys.  1) Why This, 2) Why Me, and 3) Why Now.  Luckily, not every message has to address all three.  But every campaign should. “Why This” is pretty...

The Importance of Landing Pages

A question I get asked all the time is “What are these ‘landing pages’ that you keep referring to.”  I figured it was time to put the question to bed.  Or at least until I talk to someone who hasn’t read this yet. What is a Landing Page? Put simply, a “Landing Page”...

Ingredients of a “Good Website”

Nothing says "Thanksgiving" like a good website.  Wait, what?  For 364 days of the year, www.butterball.com is most likely a forgotten website.  But for 24 hours every year, its probably one of the most popular sites on the internet, at least in the US. Admit it, you,...

Is Google Going to Make Small Businesses Embrace Responsive Design

Small businesses need to embrace responsive design for their websites or some other methodology that allows them to field a full featured mobile friendly website that is easy to manage.  Hopefully by now I no longer have to explain why a mobile friendly website is...

Google is tweaking SEO to protect the user experience

Every day, Google makes little tweaks to the algorithms that control where your site appears in search results.  Most of these are minor tweaks that nobody really notices.  But every once in  while the tweaks are very notable.  Google is at it again and this time they...

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