Answering the 3 Whys in your Digital Marketing

Every marketing campaign has 3 question it must answer for the customer.  I’ve always referred to them as the 3 Whys.  1) Why This, 2) Why Me, and 3) Why Now.  Luckily, not every message has to address all three.  But every campaign should. “Why This” is pretty...

Ingredients of a “Good Website”

Nothing says “Thanksgiving” like a good website.  Wait, what?  For 364 days of the year, www.butterball.com is most likely a forgotten website.  But for 24 hours every year, its probably one of the most popular sites on the internet, at least in the US....

The Importance of Time Management to a Small Business

Time is the ultimate opportunity cost for small business.  We all joke that there “Only so many hours in a day.”  But in reality it is the most finite of resources.  There are ways to acquire knowledge, skills, and even money. But there is no way to add...

In Contextual Advertising, context really does matter

We’ve all heard the adage that “Any Publicity is Good Publicity”.  But I can’t bring myself to accept that claim when it involves advertising and when the negative publicity is easily avoidable and wouldn’t impact the business plan of an ad campaign one iota. The...
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