Choosing the Correct Social Media Paths – Facebook

I an earlier post, I discussed the importance of social media in the marketing mix.  I think most businesses are coming around to the fact that they need to do something more than simply build out a simple, static page.  But how do you figure out where you should...

Is Social Media Right for Your Business?

In most cases the short answer to this question is yes.  While there are a lot of cute kittens, selfies, and other less professional content out there, that shouldn’t be the deciding factor.  The key is to recognize the separation between personal and...
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